- 40-60%
- Cost savings
- 1-3 weeks
- Time to market
- 180%+
- ROI
The problem
Design that wins awards but loses users, or a brand that looks different on every screen it touches.
Our approach
We design for a family of products that has to feel like one system while each product keeps its own identity — so we build design systems, not one-off mockups. Accessible, consistent, and built to scale.
What we deliver
The capabilities we bring to a ui/ux & branding engagement.
UI/UX Design
User-centered design that combines beautiful aesthetics with intuitive functionality.
- User research & persona development
- Wireframing & prototyping (Figma, Adobe XD)
- User flow & journey mapping
- Interactive prototypes & mockups
- Usability testing & iteration
- Design system creation
Brand Identity Design
Create a cohesive visual identity that represents your brand values and resonates with your audience.
- Logo design & brand mark creation
- Brand strategy & positioning
- Color palette & typography system
- Comprehensive brand style guides
- Brand collateral templates
- Visual identity standards
Marketing Collateral
Professional design assets for all your marketing and business needs.
- Business cards & stationery design
- Brochures, flyers & print materials
- Presentation templates & decks
- Packaging & product design
- Trade show & event materials
- Print-ready file preparation
Digital Design
Eye-catching designs optimized for digital platforms and screens.
- Website & landing page design
- Social media graphics & templates
- Email template design
- Digital advertisements & banners
- Infographics & data visualization
- Motion graphics & animations
Design Systems
Scalable design systems that ensure consistency across all touchpoints.
- Component libraries & pattern libraries
- Design tokens & variables
- Accessibility guidelines (WCAG)
- Responsive design frameworks
- Documentation & design specs
- Version control & collaboration
Visual Storytelling
Compelling visual narratives that engage and convert your audience.
- Icon sets & illustration
- Custom graphics & imagery
- Brand photography art direction
- Image editing & retouching
- Visual content strategy
- Multi-platform asset optimization
How it fits together
- Brand & identity
- Voice & guidelines
- Research & audit
- Color, type, spacing
- Light & dark themes
- Elevation & motion
- Reusable library
- Accessible patterns
- States & variants
- Design-to-code parity
- Documentation
- WCAG verification
We don't just offer this service — we shipped and run live products that prove it:
The Calimatic design system
One coherent visual language spanning 12 products, in light and dark.
Real-world results
Complete Brand Redesign for Tech Startup
Challenge
A fast-growing SaaS startup had outdated branding that didn’t reflect its enterprise positioning, with inconsistent design across website, app, and marketing materials hurting credibility — a 1.2% conversion rate and poor brand recall.
Solution
Ran a brand-strategy workshop, created a modern logo and a comprehensive design system with 100+ components, designed a new accessibility-focused website UI/UX in Figma, built marketing templates, a pitch deck, and a style guide, and implemented design tokens for consistency.
Results
- Increased conversion rate from 1.2% to 3.8% (217% improvement)
- Improved brand recognition by 156% in target-market surveys
- Reduced design production time by 60% with the design system
- Generated $1.2M in new enterprise deals attributed to the professional brand
- Achieved a 4.9/5 user-satisfaction score for the new design
- Saved $45K annually on freelance design costs
E-commerce UI/UX Optimization for Retailer
Challenge
An online fashion retailer had a 78% cart-abandonment rate and mobile conversion at 0.8%, with confusing navigation, a poor mobile experience, and cluttered product pages users struggled to shop and check out on.
Solution
Conducted user research with 50+ customers, created personas and journey maps, redesigned the shopping experience mobile-first, simplified checkout to 3 steps, implemented smart search and filtering, and built an intuitive navigation architecture.
Results
- Reduced cart abandonment from 78% to 42% (46% improvement)
- Increased mobile conversion from 0.8% to 3.2% (300% increase)
- Boosted average order value by 28% through better product discovery
- Improved page load time by 40% with optimized assets
- Generated $680K additional annual revenue from design improvements
- Increased customer-satisfaction score from 2.9 to 4.4 out of 5
Marketing Collateral System for B2B Agency
Challenge
A marketing agency created custom designs for every client proposal and presentation — 20+ hours per project — with no consistent internal brand identity and materials that looked different across teams.
Solution
Developed a comprehensive design system with 50+ reusable templates (proposals, presentations, case studies, one-pagers, social graphics), created brand guidelines, trained the team on Figma, and set up an asset library with 200+ icons and graphics.
Results
- Reduced design time from 20 hours to 2 hours per project (90% reduction)
- Saved $156K annually in design labor costs
- Increased proposal win rate by 34% with professional materials
- Scaled from 30 to 80 projects monthly with the same design team
- Improved internal brand-consistency score from 45% to 98%
- Generated $420K in new business from improved presentations
Technology stack
Why Caliber
- Professional brand presence that builds trust and credibility
- Increase brand recognition by 80% with consistent visual identity
- Improve user engagement by 65% through better UI/UX design
- Reduce design costs by 50% with reusable design systems
- Accelerate time-to-market with ready-to-use templates
- Boost conversion rates by 35% with optimized designs
- High-quality print-ready and web-optimized files
- Unlimited revisions until you are 100% satisfied
- Fast turnaround times — most projects in 1-2 weeks
What you get
- Brand identity and guidelines
- Reusable design system and components
- Accessible, responsive interfaces
- Design-to-code handoff
Common questions
Both. We can build a brand identity from the ground up or design product UI on an existing brand — and we make sure the two stay consistent.
Let's build your ui/ux & branding.
Tell us what you need. We'll come back with a clear proposal — scope, approach, and timeline.